The Foundry Mentoring brand does twice the work as it tries to attract and inform potential supporters of the cause, while also maintaining a character that is engaging to youth.
Foundry Mentoring was started in 2015 by five young dreamers who wanted to provide accessible and affordable mentoring to youth in Northern Colorado.
We were tasked with creating a strong identity that was young and relevant while also professional and respected. The values of the organization needed to be front and center and the marketing needed to revolve around stories and impact.
We used bright primary colors to imbue youthfulness to the brand. The homepage has clear opportunity to learn more or to take steps towards supporting the cause. Instead of the opportunity to "donate" supporters are encourage to join the movement to instill a sense of meaning and power to what they are doing.
Brand Strategy, Web Design, Development, Print Design, Experience Design
Color Palette
Keyword rich educational pages were important for credibility and searchability.
Robust and creative giving options were integrated with the website.
© Logogram, Ltd. 2018
